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Monthly Archives: February 2016

Using Adobe Publish Online

Interactive publishing from InDesign to the web, made easy This article appeared in Issue 81 of InDesign Magazine. Once upon a time, a creative pro/publisher had a dream. She dreamt she could take her beautifully-designed InDesign print document, perhaps add some interactivity—buttons, slide shows, or animations—then publish that document out to the world, so that anyone […]

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Sales 101 for Creatives: Harness the power of “Tell me more”

This is the fourth article in a series called “Sales for Creatives.” “Tell me more” are the three most powerful words and the key question to consultative and relationship selling. I know you might be thinking “But I’m not a salesperson,” but the reality is everyone who is trying to propose a solution/concept is in […]

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