October 16 2008 • 1:32 PM
By:
David Blatner
SoftCare Is Now Vjoon (what?!)
InDesign users around the world who have been working with SoftCare’s K4 software will now have to get used to a new name. SoftCare has just rebranded as Vjoon (prounced “vyoon” though I kind of like “vee-jay-OON” as it sounds even more hip… espeically as they’re doing more multimedia stuff).
Not to be outdone, Woodwing has decided to rebrand as “MxYzz-zo8.” Okay, I just made that up. But still… vjoon? Were all the other domain names really taken?
I totally agree with you Mr. Blatner
Hi David,
MxYzz-zo8 is a great name, thanks for the suggestion
They must have been looking for vision.
Imagine going to a German Kindergarten and ask any of the kids to pronounce the word ‘Vision’…
Other than that I have no clue
Erik Schut
WoodWing Software
in chinese it sounds like meatballs …
Suggestions for improving the new name:
1. vJoon – everyBody loves CamelCase
2. vj00n! – with zeroes instead of the letter “o.” and an exclamation point. a la “w00t!”. Hard to see in this font.
3. v’ joon – an apostrophe makes it funky.
4. v j o o n – airing it out adds seriousness, no giggling allowed.
5. vjooooooooooooooon a la Goooooooooooogle.
6. go back to SoftCare. On second thought, no. That sounds like a brand of tissues. All right “vjoon” it is.
Hopefully people will be able to wrap their tongues around the pronounciation of their new name else they may be referred to as “the software company previously known as SoftCare. Here’s wishing them well with where they want to take the company by its new name!