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TIFF vs PSD vs EPS vs PDF vs…

It seems like every few months this topic pops up again: Which is the best file format to use for graphics? Some folks insist that everyone should use EPS and TIFF. Others think AI and PSD. And what about PNG or JPEG?! Here’s my take on the subject, after over 20 years of doing this:

EPS is a dying format. There is virtually no reason for you to ever save anything yourself as EPS. Here are good reasons to use an EPS file:

  • if you already have an old vector graphic (from Illustrator or Freehand or something);
  • if some software is making it for you (such as this Barcode plug-in); in this case, the software is likely doing special stuff that can only be done in PostScript, then encapsulated in the eps.

PDF is the current and future of publishing. If you have a vector Illustrator document, save it in PDF or AI (see below). The only reason to save a Photoshop document as a PDF is if you have vector type or “shape” layers. (No other format, besides eps, can save vector info from PS.)

AI (native Illustrator format) is great for most files from Illustrator, as long as you’re not using them in other programs. If you’re going to use them in something other than InDesign, consider using PDF instead. By the way, if you save an .ai file, make sure you include the PDF in it (that’s an option when saving), or else InDesign can’t read it.

PSD (native Photoshop format) is great for most files from Photoshop, as long as you’re not using them programs other than InDesign, and there’s no vector stuff in there that you’re trying to save. PSD has the benefit over TIFF in that it can save layers, layer comps, and duotones (or tri- or quadtone images).

TIFF is a terrific format that everyone can agree is useful, at least for raster (bitmapped) images in print workflows. You have the option to save transparency and layered files. A few years ago, I used TIFF for everything, but I have to admit that I’ve strayed more recently to PSD and JPEG. The main reason to use TIFF (instead of JPEG or PSD) is when you need a bitmapped image suitable for a lot of different programs, not just InDesign.

JPEG (or JPG, if you’re a three-letter extension kind of person) is totally great, as long as you’re talking about photographic images. Yes, you can use this for print, too, if you use the Excellent/Maximum quality. (There are plenty of people who say never use it for print. These are the same people who say that all printing must be done gravure. Ignore them.) For synthetic images with sharp lines (such as type on a solid background), JPEG is not so good because you’ll see artifacts. Of course, images saved with lower quality (higher compression) will also show artifacts, so be careful. Also, JPEG isn’t so good if you’re going to be editing the file repeatedly — it’s really a final-version file format. If you’re going to be editing the file in the future, consider PSD.

PNG is great for interactive documents (such as EPUB or HTML export), but not for print. This is the format you should use (instead of JPEG) if your graphics are solid colors against solid colors (sharp, non-photographic edges).

These days, when it comes to Photoshop images, I generally save PSD about 60% of the time, JPEG 20% of the time, and the rest split up between PDF, TIFF, and PNG. For Illustrator graphics, I use AI about 75% of the time, PDF about 20%, and other stuff about 5%.

There are lots of other formats, such as the old DCS (required for spot colors in the dark ages; not I just use PSD or PDF), GIF (not really relevant; png is better in many cases), and PICT (you’re kidding, right?)… but you’re going to be happiest if you stick with one of the formats above.

David Blatner

David Blatner

David Blatner is the co-founder of the Creative Publishing Network, InDesign Magazine, and the author or co-author of 15 books, including Real World InDesign. His InDesign videos at are among the most watched InDesign training in the world. You can find more about David at
David Blatner

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117 Comments on “TIFF vs PSD vs EPS vs PDF vs…

  1. I have switched to InDesign CS5 on my new iMac from my old Mac’s CS2 . On one of my wine labels I have a starburst, an Illustrator eps file that now comes in with a white background and sort of a target symbol (2 concentric circles) that shows when I move the cursor over the box that holds the image. I’ve never seen this – what does this signify? In working with this further, I changed some settings and get the image now but it’s jagged, whether saved as eps or PDF or ai file. While I realize I can probably make a new one in InDesign now, I will have other eps files to deal with in my transfer to my new Mac. Help?

  2. I read almost all the comments and i”m a bit confused.
    So what is the best replacement for EPS? Our PSD files are very large and some of them are PSB and from what i found Indesign don’t really like them. Also, just repositioning the files takes a lot of time.
    A pain of EPS is that i cannot see the color profile and resolution in the links panel. Should i save as High Res no compression (or best quality) JPG?

  3. I’ve noticed that PDFs can slow InDesign down a lot, especially when there are multiple pages involved. (Like if you are showing the front of a book, but the whole book is in the PDF.)

    In that case, I just convert it to a regular old TIF.

  4. Hi David and community,

    I just read all the comments. I am still not getting an answer of what to do in my application.

    I’m putting together a 20 page A4 size portfolio to be sent via PDF over email. Most people will just view the document on screen.

    It will be comprised of various images – photography, designs/plans done in Illustrator and Photoshop, and scanned sketches (pencil or marker).

    Are you recommending I save each type of file differently for best image quality? Or save them all in .jpg? I have been using png for everything. Why? Because 1 person in my field (landscape architecture) told me so, not an InDesign pro.

  5. @Julie: PNG is a great bitmapped file format, especially for low-resolution images on the web. However, if you save an Illustrator (vector) graphic as png, it turns to pixels, and you lose the sharp-edged paths.

  6. All my images from photoshop, imported in InDesign are jagged. I brought al my photoshop and InDesign preferences back to basic, did a new install on my Mac and installed my programs again.. til now, nothing works. It’s strange because normally if I make a imaga in 300 dpi I can scale up to 400% and the image would still be sharp. Now it’s not.. in Photoshop it’s only smooth up to 100%
    Can anyone help me?

  7. @Laris, I suggest you post this on the forums (click forums above), where more people will see it.

    If you’re talking about how it looks in InDesign, try setting the View > Display Quality to High Quality Display. If you’re talking about Photoshop, then I would make sure the image really is a high-res photo to begin with.

  8. Thanks for this article, you’ve just saved me a day of hammering at a file and trying to figure out what was crashing InDesign when I exported PDFs.

    I had forty images created in Illustrator, and all saved as EPS files. They were crashing it every time. After resaving them all as AI the files exported perfectly.

    Great article and a great website.

  9. Help! I’m importing layered psd files into InDesign with layer masks and transparent backgrounds, and creating a pdf of the InDesign file for our print house to run digital copies. But the masked elements come out blank, but the mask outline is there, when he prints the pdf from his RIP. I never have these problems when we run separations for film. So this seems unique to digital printing. When we print the same pdf on our inhouse color printer, the masks prints fine. I’m not sure what to do–does anyone out there know? You all seem so knowledgeable so I’m hoping you’ve seen this before.

  10. I had a printer once told me that my print quality suffers because all of my linked files in my InDesign project were either psd or ai files. Please keep in mind that everything link file is saved at least 300 dpi, and exported as a pfd. The printer only wants tiff. Question 1: Would linking to psd or ai hurt the quality. Question 2: Is there any easy way to saving an InDesign file as a tiff?

  11. I am working freelance for an ad agency and they are saying that all the InDesign files that go to print need to have .eps format graphics placed in them, even the photos. This is unusual for me and I wonder it seems inefficient. They say this is how they need to prep files for the printer.

    Has anyone encountered this before? What is the purpose of changing perfectly good raster images from .tif to .eps format before placing into InDesign? Could they blindly be following someone’s outdated advice?
    Thanks for any input!!!

    • Having worked both as the vendor and the designer, I’d say flatten your PSD file and save as an eps or tif before placing in any document that will be used to send to a printer or make a print PDF from, it will
      1. keep the size to a minimum (tifs can be compressed with no loss of image quality)
      2. ensure nothing moves or drops out, type doesn’t rasterize, colors don’t do weird things, etc
      3. files can be used as imports into multiple applications without having to resave ? its just a good habit to get into
      4. jpegs will lose some image quality, though slight

  12. @Jenny, you can bet the farm that either they are blindly following someone’s outdated advice, or their printer is, or their printer has some extremely nasty outdated equipment! I am stunned… What format goes into InDesign nearly doesn’t matter as long as it’s in the appropriate format, e.g. psd, tiff or jpeg for raster, it is how you export it to PDF that matters.

  13. I just wanted to point out one contradiction in your descriptions:

    PSD has the benefit over TIFF in that it can save layers, layer comps, and duotones (or tri- or quadtone images).

    TIFF is a terrific format that everyone can agree is useful, at least for raster (bitmapped) images in print workflows. You have the option to save transparency and layered files.

    You imply that TIFFs cannot save layers in the PSD description, while in the TIFF description you say that they support layered files. The latter is correct. The statement should read: PSD has the benefit over TIFF in that it can save layer comps and duotones (or tri- or quadtone images).


  14. Having problems saving InDesign documents/PDFs (CS5). You re-link the .psd and save it, and again it says you need to re-link. Never used to have any problems in this area, and it dosn’t happen every time now, just enough to be annoying (have been using InDesign since it was invented, and Macs since the 80’s). Is this a CS5 problem? The files work perfectly if you change linke to .tiffs, or open files in CS5.5. Anybody else encountered this effect when doing similar work?

  15. Hi David,

    I’ve read all the comments and the post and am finding it hard to find a reason not to save a raster image as EPS rather than TIFF. The file size is a lot smaller with EPS than TIFF and they both offer no compression. It seems like EPS wins this round unless you know of another reason why we should not be using EPS other than it’s outdated?


    • It’s very rare that EPS is smaller than TIFF… unless you’re talking about saving a compressed EPS (not recommended) or you’re talking about saving an EPS from a vector program such as Illustrator.

      • Hi David, Thanks for your reply. When saving a Photoshop EPS, If I set the Encoding to JPEG Maximum Quality is this basically the same as saving the file as a Maximum Quality JPEG? Should we be saving it with a different type of encoding?

        Thank you

    • @Chris: Ummm… why would you save as a jpeg-encoded eps file instead of just saving the file in the JPEG file format? You’re just adding EPS overhead to the file. If you want small, just save as JPEG (see blog article above).

  16. David, the reason I have always required an eps for placement in a design program (indesign or quark) is because it gets rid of the white background. I can then place it on a colored background without the white box of the logo. Can you tell me how to get rid of the white background when a logo is provided by the client in jpeg or tiff form?

    • @annette: JPEG has no way to handle transparency. TIFF can save transparency information (see article above). PSD can, of course, save transparency information, as can PDF. I may be mistaken, but the only time the white background gets knocked out in an EPS is when it is a 1-bit “bitmap” (just black and white, no gray) image. Logos are usually better handled as vector images.

  17. David, Thank you for responding so quickly. That is what I am asking: how do you convert a logo provided in a jpeg or tiff form to a vector eps where there would be no background. Can it be converted so I can place in an indesign document with a colored background? thanks.

    • There is no need to use Live Trace to convert image to vector, unless you are recreating logo from scan or drawing, or photo or, perhaps, your logo image is very low res. If it is normal image, Live Trace won’t improve quality, neither will make it any easier.
      If it is bitmap (1 bit) – you know, it’s simple. If it is grayscale – select image box and go to Window/Output/Attributes. Select “overprint” (doesn’t matter on box or on content) – white background will disappear and image will overprint. But you can see it only with “Separation Preview” mode.
      If your logo is solid colour (white background) placed on top of not too dark object, go to effects and select “Multiply”. I, personally, don’t like it much, but it works all right.
      But the best way to deal with image logo on white background, is to open it up in PhotoShop, double click on layer to unlock it (and make it able to be transparent), go to menu Select/Colour Range…, click on your white logo background, maximum Fuzziness will do (if you have normal image edges), (*), click OK, DELETE background, save as PSD. Will work perfect in InDesign.
      (*) If your logo is on top of dark object and still has white thin border around, in PhotoShop go to Select/Modify/Expand and add 1 or a few pixels before deleting selection. There are better ways, but this one is just as good and very simple.

  18. I am going to be making my companies logo available for download from our style guide. Which is a better option for this, .tiff or .pdf?

  19. Hi David. Could you tell me which is the best format to save a scanned drawing in so I can put it into Indesign. I know it becomes a Photoshop doc once scanned and in Photoshop ( where I am messing with the tone etc), but I need to get it into Indesign so I can create a layout and then create a PDF ready to print. Should I turn them into TIFF’s or PDF’s or keep as PSD’s? Not sure which is best quality-wise. Any help would be really appreciated.

  20. Aggghhhh! I’m going nuts over here. I just took over the Graphic Design position of someone who was self-taught (nothing against that IF you do things correctly). There are absolutely NO native files, everything is saved in EPS, and Illustrator was used for layout instead of InDesign, but of course, no AI files. Every time I need to open a document to make changes, I nearly have an anxiety attack hoping that it is going to be easy, and that I don’t have to manipulate things. And, don’t even get me started on file organization. WTF either runs through my head, or is spewed out about every 2 minutes.

  21. Hello David, love the knowledgeable article and all the useful answers you posted to the replies.
    I see that this is an older thread, but if you are still willing to indulge, I have a question about size… In particular, I have a 172page comic book where the indesign links are all psd files ranging from 20-40MB each (resulting in a file that is almost 4GB). As such our designer had to save it in several different indesign files that the printer had to merge together, and has caused quite a bit of trouble with our efforts to create manageable epub/mobi files.
    In this situation, should i change the links to pdf, or tiff or something else to reduce file size or will i create more problems. Is there any way for me to create a more manageable file size? (BTW – I am a small publisher [non-designer] trying to teach myself.) Any help would be greatly appreciated.

  22. Thanks for the image format overview! I have a question I’m hoping you might be able to help me with. I have ~200 PNG images that are mostly screen shots including text. I captured them for web use. But now I’m going to put them in print and the publisher requires that the images be in TIFF format. I’m thinking of using a batch Photoshop process to open each image and save it as TIFF. I’m wondering though, if this will still result in poor quality printed images since the PNG already ‘dumbed down’ the color, which could affect aliasing. I should add that have not resized the PNG files, so that’s not an issue.

    Any thoughts on this topic?


  23. Hi David, thanks for the blog post. I read it but still have a question, as someone with no experience in design.

    I had a logo created recently and was provided with a black and white version of it in png and jpg. The designer is offering me the editable vector file for $20 more or the complete source files in psd for $10 more.

    For transparent use on a website as well as letterhead and business card design, can I ask do I need one, both or neither?

  24. @David..Hi been reading here and have a question. I am an ad designer for a smaller newspaper company. Primarily use CS5.5 and In Design along with Photoshop. When I was being trained I was told to save color images, logos text a cmyk while processing in photoshop and then after pdf ing the file and exporting to save as an eps file to send to print. What possibe reason might there be to not save color photos or color text as a tiff?

  25. This is an older article, but I want to make some remarks:

    When it comes to EPS:
    – I don’t use it, because it does not support color management. It would be difficult to use RGB-EPS-Images for a print workflow.
    – If spot colors are involved, I can target them to process colors in InDesign’s ink manager. But if someones comes to the ides to create a PDF via Distiller—I method I would never recommend today—it would be ignored. Specially with logos: I avoid EPS and use AI or PDF instead.
    – EPS does not support transparency in any way, neither with vectors (I use AI instead) nor in Photohop (I use PSD or PDF instead).
    – EPS does not support Photoshop layers nor layer mask, nor Layer Compositions

    When it comes to TIFF or PSD
    – I prefer PSD inInDesign, because the preview is much better in InDesign.
    – When you have images in normal size, no problem to save it as PSD in Photoshop, but when the size of the pixels increases, Photoshop allows only to save as PSB or TIFF. Because InDesign does not support PSB import, I have to take TIFF in these rare cases. (I am not designing bill boards on a daily basis.)

    When it comes to PNG:
    – I don’t like it because it does not support layers, nor vectors.
    – PNG knows only alpha transparency, no blending modes. If it comes to a case, where I need different blending modes, which can be used in InDesign, it might be a way to open a PSD in Illustrator and save it as AI. It is not always possible.

  26. Hello David:
    Considering that for the most part, nobody prints anything anymore, what is the best file format and workflow process for pdfs coming out of InDesign?
    For example, I’m sending my portfolio for a potential job as a pdf. The employer most likely will not print it, especially since it’s 11″X17″ landscape. Therefore, I think exporting my InDesign file out as an interactive pdf is probably best.

    Now, let’s start with my photos:
    I shoot RAW files with my digital camera for best quality, lossless files. Who knows? I might want to print hi-res at some point in the future, so certainly no reason to shoot small jpgs. From the RAW file, (NEF or DNG format), I then create my working PSD file. I make my adjustments and create a layered file. I keep it in RGB and do not convert to CMYK. Because I am starting with a big RAW file, I’ve also got a very big PSD file.

    For print, I would usually then convert from RGB to CMYK and make any further adjustments if necessary, esp. for the new color space. I would then save the CMYK PSD out to a TIF without layers, as a copy. Because the PSD file was big, so is the TIF. So I would drastically decrease the size of the TIF through image size. Then, I would sharpen the TIF. Finally, I would drop this smaller, flattened TIF into InDesign. I am finding that linking directly to the PSD file creates a very large pdf file in turn, thus the TIF conversion.

    But for a final output of a pdf that will just be viewed on screen what is the proper workflow and best file format for the graphics in the InDesign file?

    Many thanks.

    • You should leave the files as RGB, even for print. I would also strongly recommend to keep layers alive, as you can turn them on and off in InDesign.
      Turn on the screen proof in Photoshop for your CMYK output from the RGB files. I think it is not a good idea to convert them in Photoshop to CMYK.

  27. Wilhelm, thanks for your reply, but you are wrong that files should not be converted to CMYK for print. At least not offset print. Further, no, you do not want your printers to have layered files. They should have flattened, final artwork. You don’t want them changing your artwork and you want to give them as clean and light a file as possible.

    For desktop inkjet printers, yes RGB with proper color drivers.

    But my question is not for print. My question is what are proper file formats for graphics in Indesign for screen view or interactive PDFs? What is proper workflow? Goal is to have small file size with optimized images. Thanks.

    • Oh Fred, you are so much last millennium with your comment. Let InDesign or later the APPE do the conversion, not Photoshop. Haven’t you learned anything in the last 15 Years? You should update your knowledge, we write now 2015, not 1998!
      You should read this here:
      Then you should begin with learning modern workflows.
      Don’t stick in dusty old and outdated methods. Such a lack of knowledge drives me crazy.

  28. Wilhelm, What are…:
    Thank you for that link. Very interesting. So, I guess things have changed. I do stand corrected and thank you for that educational link.

    However, judging by the lengthy comments from seasoned print designers, it seems that there is still some debate about this and that there are exceptions.

    I like this comment in particular:
    “So for the customer expectation factor, this is why many printers require designers to convert to CMYK before releasing the files to them. The vendors want designers to see how dull and dirty some colors get when moving from RGB to CMYK. Printers get a bum rap because the file has not been set up correctly for the print output. This is especially true if the designer is working and releasing files by viewing on screen only and does not have access to a color managed high-end output laser printer or ink jet proofer.

    At the end of the day, Computer to Plate and Desktop Publishing has been a boom for publishers and designers. It has put a lot of tools and control in the hands of the creative, but it has decimated the print industry, ”

    Indeed, at the end of the day, it is about managing client expectations. So, there is great validity in showing them images that have already been adjusted for cmyk.

    I am still checking with one of my top printers to see how they would like their pdfs set up. The other truth about that comment is that print is dying. So congrads to those of you who are still getting print work. I’ve been spending my time learning coding.

    But really, Wilhelm! You state, “Haven’t you learned anything in the last 15 Years? You should update your knowledge, we write now 2015, not 1998!
    Then you should begin with learning modern workflows.
    Don’t stick in dusty old and outdated methods. Such a lack of knowledge drives me crazy.”

    Judging by the comments on that forum you sent me to, I guess a lot of people are driving you crazy and that is burden that I’m sorry you have to carry.
    Further, that forum is from December 2014 — not even a month ago, and hardly 1998!!
    Further, even David says that working in cmyk is not wrong, just inefficient in the current workflow. And clearly, that outdated workflow is what a lot of printers are still demanding. I will still listen to my printers, thank you.

    Finally, my question is still not answered. What is the proper workflow and proper file formats for a pdf that will be viewed on screen only? Forget print!

    • @Fred: I think you are right and Wilhelm’s frustration was getting the better of him. But don’t let that derail you. (Yes, we edited out some of your comments.)

      It’s funny that you start your original note by saying nobody prints anymore. Actually, there is a huge amount of print going on! But we don’t need to argue that here. Your main question is what should you use if you are primarily creating PDFs for onscreen viewing. Unless there was a very good reason to flatten the PSD, I would leave it as RGB with layers. When InDesign exports the PDF, it will “flatten” the layers (I put that in quotes because flattening layers is different than flattening transparency… another word which Adobe uses to mean two completely different things).

      What you’re describing is what I call a “hybrid PDF” (a PDF that is probably going to be viewed on-screen most of the time, but it might get printed by someone on a desktop printer). I would not use “PDF (interactive)” unless you need buttons and movies and stuff like that. If it’s just a hybrid pdf, then export as “PDF (print)” but set up the export options so that it is designed for on-screen viewing.

      I describe how to do this in detail in my title “PDF for Print” at

    • Hi Fred, sorry that I was a little bit frustrated. I will be more friendly.
      I think there exists no All-purpose-in-one-PDF. But you can set up your source files for as many purposes as possible (but not for all neither).
      If I set up files with InDesign, I have different requirements than the files the printer wants to have at the end:
      – Not flattened PSDs or PDFs (which excludes EPS, PDF/X-1a and-3), as it allows me to use the same image on different locations with different object layer settings in InDesign or to use different Layer Compositions from Photoshop. I am using both. (If it is only an image, like a photo without any transparency, a HQ JPG is also ok.)
      – RGB images as I can target different output color spaces from the same source file and avoids for RGB back and forwarding conversations.

      The printer has not to bother how I come to his requirements. If a printer requires a specific color space or standard, he gets it. If he wants a PDF/X-3 in ECI300 v2 he gets it, but this does not mean that I have to place in InDesign a X-3, I can use X-4.
      You have to be aware that printers know only how they can work with final files, but they are not high qualified in handling all PDF creation programs. If they would have the knowledge to handle any open file they must have different computers with different OS for Mac and Windows with each version a different computer, all kind of Unix, which could result in 20 different working stations only to open the clients files without changes upon opening), for each program the correct version on the correct computer, all 3rd party dictionaries installed, the same user dictionaries as the clients have and the methods how people are doing some things. You see, that would be impossible, even for large printer companies.
      When I get the technical specifications of a printer, I need these information: Final Paper size of the folded product, if different page sizes, all sizes of them, the used PDF Standard, Output Color Intent, Bleed and if he needs Register Marks, minimum width of lines positive and negative. All other information I can get out of these information. Problem is, that printer give often advises how to make it which are destroying my data. Or describe things so that they are difficult to understand due to a lack of the right terms in English or German (I get those technical specifications often from Far East or Eastern Europe.)

  29. Gentleman, and ladies!
    I have read through the comments, but have become increasingly confused. I am attempting to solve a work problem. We receive uploaded logos from our online customers, which we use to engrave on wood items. We ask for “black & white vector eps files.” Exactly zero of our customers actually send this to us (we receive jpgs, bitmapped eps files, and psd files). Our engraver uses CorelDraw, and is having difficulty with most of the files (they are VERY jagged). I have tried converting the files online, in ai, and in photoshop, and have spent a few days on this going back and forth with the engraver, without much success. I found this thread, and you seem to be experts! Any advice on how I can best convert these files so that my engraver can use them successfully?

  30. Engraving is a different situation than printing. Corel is also not PDF based program. With engraving (or cutting) you don’t need a color management.
    Depending on the machine and technology some engraver can work with pixeled images, some not.
    I think the engrave has to require files according his machines, but he should also be able to convert vectors in AI or PDF into EPS because I think he has the know how, his clients don’t have it.
    But engraving is not covered with this article anyway. It is a compete different thing.

  31. Hey, great article (well articles, really. Not just this one)!

    I think I got the gist of it, but I still have a doubt.
    The reason why you say that PNG is not good for print, whereas JPEG is, is because it only handles RGB and not CYMK?

    I ask because I always prefer PNG to JPEG in my job, since it’s lossless and very very small if need be. BUT! my job is 95% web-oriented, and almost never requires printing (and when I do, i use PDF).
    So I basically abandoned JPEG and never looked back, and I saw no reason for ever looking back, until I read your article, that is.

  32. David,
    Stumbled across this when trying to find a solution for my issue. Not Indesign related, but Illustrator. Trying to place a spot color PSD file into Illustrator yields an unsupported color mode error. Saving the file as a DCS EPS out of Photoshop allows it to be placed in Illustrator. Puzzled as to why Illustrator doesn’t support spot color from PS…

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  34. Hi David and everyone!
    These are all great and informative comments, however I am still confused as to what the difference is between saving a layered tiff file with transparency, vs. just using the psd layered file in an InDesign document. I always thought that TIFFing and psd-ing the file were mutually exclusive because of the layering component.
    I frequently have images that i like to add tilt-shift drop shadows to and them overprint on a photo.
    Thank you for any and all help. You are all great! oxoxo

  35. Please i need to deliver a flyer design to someone so that 500 copies of it cn be printed. If i save the ai file in a pdf format, will the work still come out great ? Thanks

    • It will come out with AI or PDF/X-4 at least as good as with an EPS, if not, much better as AI and PDF/X-4 are superior to EPS. Stop using EPS!

  36. Hi Dave,

    Thanks for the post. I skimmed the comments but didn’t see my question addressed.

    Regarding linking images in Indesign, I was brought up to ALWAYS use .psd files over jpgs. I’m now running into other designers saying they NEVER use .psd over jpgs unless necessary (for all the reasons mentioned here), but otherwise always use jpgs. Is this indeed now the case? In my new position, we don’t even send out native Indesign files to our print vendors anymore, they’re all pdfs. Seems to makes sense that unless necessary, you wouldn’t need a .psd, however, I’m a little concerned because when you go to package an Indesign doc, you’ll get the warning exclamation point for your images that are in .jpg format. What gives?

    • I would recommend to use always PSD or PDP if you work with Photoshop and InDesign. JPGs are smaller, but they don’t supprot transparency and vectors and type are flattened. If those are used, use PDP.
      JPGs are lossy and PSD is a lossless type, so I would say use PSD over JPG. There are reasons to use JPGs, if you need not high quality and you get imagery from a digicam with only basic adjustments, I would not do to much work on them.

  37. Hi Dave,
    Here I am struggling with some quality issue with indesign, psd and PDF file.
    So, I have a PSD file and then exports to a PDF file(without compression). And when I link separately to the PSD file(original file)and the PDF file(exported) in Indesign, the result when exported is the PDF-linked image is clearer than the PSD-linked image. I am wondering what type of file should I link to in Indesign, do I link PSD file straight or do I export to a PDF file from photoshop and link the PDF file in Indesign, if I want the highest quality.

    Thany you very much for your answer if you could help!! This issue bugs me for a long time.

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