InDesignSecrets Podcast 237

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(24 MB, 45 minutes)

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0 Comments on “InDesignSecrets Podcast 237

  1. @23:40 min in – AMEN to that! That’s why I started down the track of providing ID/prepress advice to people. Sometimes however I feel I’m screaming into the void… something about a horse and not being able to lead it to water…

  2. I always take great pride in producing air-tight files when I send them to the printer. I always ask if they need anything else and supply the original files, as well as a PDF with crop marks, etc. Recently, a printer told me I was the only designer he worked with who knows how to set things up properly. I’ll take that as a compliment.

    So to Claudia’s point, it’s surprising but not shocking that 95% of designers don’t know how to send things to print! I’ve been ranting lately about how all these “product” and “UX/UI” designers have no earthly idea about how to design for print (or package, or book, or trade show, or fabric) and that traditional graphic design is now a niche! It’s scary to think there’s an entire generation who’s come up doing web banners, social media posts, and PowerPoint presentations. All that RGB junk (and yes, it’s junk) doesn’t teach how to build precision layouts that can actually go to press!

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