August 8 2007 • 4:10 PM

Why Use InDesign Instead of MS Word?

A few perennial questions just keep popping up every year or so like clockwork. One such question is: Why should I use Adobe InDesign instead of Microsoft Word? It’s a valid question, given that Word appears to have a wide range of layout features. And in a large company (or governmental body) that has Word on every machine, a manager is bound to wonder.

The question arose again recently on the InDesign Listserv, and one well-versed trainer/consultant, Bevi Chagnon, came up with such an eloquent answer that I needed to reprint it here (with her permission):

As a consultant for the US Fed Govt, I have to come up with this justification every few weeks. Here’s my list:

1) Word isn’t a page layout program, so it’s more difficult and time consuming to get graphics to “stay put” on a page, wrap text around them, and control them. Graphics tend to “fly off” to other pages (in the words of one of my clients) because you’ll place a graphic on page 3 today but when you open up the document tomorrow, it could be on page 4 or 5 or 19. Who knows! Even when you take pains to anchor graphics correctly, you get drastic reflow of graphics.

2) Graphics, especially TIFs and other bitmapped formats, tend to get automatically converted to RGB when imported, and then converted back out to CMYK for a “Press-Quality PDF.” That sounds ok at first glance, but when you preflight the resulting PQ-PDF you end up with built blacks for any text that was in the graphic, like 9 pt labels on pie charts. Text in a built black (process builds of 60-70-80-90 for example rather than 100% black) is too small for offset presses to print: you’ll end up with yellow or magenta or cyan halos around the text and it will appear as if it’s out of register. Digital/toner-based presses/printers tend to do ok with text in a built black. And EPS’s work ok, too.

3) Word doesn’t know squat about CMYK or PANTONE spot PMS ink colors, only RGB and colors like “robin’s egg blue.” So you’ll pay a fortune at the prepress stage to get your film output correctly. That’s if it can be output at all!

4) I only know of about a handful of press shops around the US that will attempt to output a MS Word file to film or plates for offset printing. They charge a lot to do this and require a signed contract with language like “you get what you get from these *&^%$#@! files, and you’ll pay for the film whether or not it’s usable.” Word files are difficult to color separate, if at all, and color photos will be less than satisfactory.

Essentially, you’ll spend a lot of money to get a very inferior print run. You can make PQ-PDFs from Word, but then again you have that built-black problem in #2 above.

5) Multi-column layouts are a nightmare. It’s sometimes so-o-o-o difficult to get the text to flow where you want it to go. And it too doesn’t stay put. (Where’s the electronic SuperGlue when you need it?)

6) Word has a very high “four-letter-word factor,” according to my informal statistics around my studio. And my staff and contractors tend to request a higher than normal amount of lattes and brownies to get them through the projects.
SUMMARY … much more time spent in layout/production… much more money spent at prepress to get usable film out of the files… and a crappy product coming off the press.

There is no “win” with Word!

Three options to suggest, if editors need to edit documents after they’re laid out in InDesign:

  1. Editors can learn the basics of InDesign so that they can get into the file, make their edits, and get out without any major damage. I teach them to do this all the time.
  2. Consider using InCopy, which would give editors access to the text when they need it. Pricey yes, but if the publishing house is big enough it’s worth it.
  3. And rather than embedding text files into InDesign layouts, how about linking them instead? Or using XML? With good planning, this could give the editors the access they need without forcing the production team to mutiny just before your press deadline.

Bravo to Bevi for this explanation. I have to tack on one more reply that a reader, Michael Brady, offered (reprinted without permission this time, but I can’t help it… it’s too good. Sorry, Michael!):

Question: Which is the most painful:

  1. Rappel down a barbed-wire rope in a Speedo.
  2. Crawl naked through broken glass
  3. Use Word for layout.

Answer: 3.

Just to end on one personal note: Back around 1990, I was hired to lay out a technical book for Microsoft (the original TrueType specs, code-named Royal, if I recall correctly). It was MS, so of course I had to use Word for everything. I was not a happy camper, especially as I had just published a book about using QuarkXPress. I am pleased to report that even at Microsoft things can change over time; the company has now standardized on InDesign for their professional print jobs.

31 Responses discussing this post. Add yours below.

  1. Eugene Tyson
    August 8th, 2007 • 4:35 pm • Link

    That leaves two other questions. Why do people that know nothing about printing or designing continually question the tools that we use to do up their beautifully laid out and illustrated documents?

    and

    Would you ask a plumber why he is using a wrench to loosen a nut instead of a saw?

  2. Richard Tinnell
    August 8th, 2007 • 5:47 pm • Link

    Our Prepress checklist:

    Native File Format:

    [ ] Indesign

    If not in InDesign, call for estimate to transfer into Indesign.

    Thank you

  3. Peter
    August 8th, 2007 • 6:16 pm • Link

    For me, there are five reasons why any software is better than MS Word:

    • In Word, things that should work often simply don’t &endash; no matter how hard you stare at the manual. It simply does not do what it technically should. Or it does it and then crashes.
    • Word documents look different on every computer. Not just the image positions, but also the text flows, page breaks and much more.
    • No ligatures (I hope tht’s what stuff like fi and tt is called in English). You’d expect this from a software sold in the 21st century, but it simply does not automatically substitute characters with the correct glyphs. Especially in headings, this can look extremely bad.
    • Once you install it, the entire computer gets a lot slower, at least on Windows.
    • It generally sucks.

    But while I think that it makes no sense to force a professional designer to use MS Word, I think that InDesign is a bad choice for people without some kind of design background. It’s not like “Let’s buy InDesign so that our print documents will look better.” Someone who has created a WordArt-Rainbow-Type the day before, being proud that he got it to use Comic Sans MS instead of the default Arial and all, can’t be expected to change their judgement of what looks good and what does not over night. To throw an InDesign license at them is just a waste of money. Even knowing the InDesign manual off by heart doesn’t help if you don’t have at least some kind of eye for design.

    To such non-design people, I’d rather recommend they use something like FrameMaker, which is equally well suited for both File-New-and-type-ahead-like-in-word style work and professionally laid out print documents.

    I’m also quite impressed with Apple’s Pages. The new version seems to be a lot like InDesign, but very easy to use, and quite affordable. It’s obviously not a professional layout package, but it sure is more than most people need. And it comes with tons of predesigned templates.

    Sometimes even the non-WYSIWYG LaTeX might be an option. It is a lot easier to use than it looks. Moreover, it is extremely hard to prevent it from producing flawless output, no matter how how much Word user spirit you throw at it. After all, InDesign’s Adobe Paragraph Composer is based on the same algorithm that (La)TeX uses. It’s no use for doing creative stuff, though. But for a technical manual or something like that, it works spectacularly well. One needs to know quite a lot about typesetting to get pages looking as good out of InDesign.

  4. Steve Werner
    August 8th, 2007 • 6:28 pm • Link

    Based on what I read about the new version of Pages (released yesterday with iWork 08), it has two modes—word processing mode and layout mode. And in layout mode, objects stay in a fixed position. I think non-design Mac folks should definitely look into it. Early comments about iWork 08 have been very positive.

  5. August 8th, 2007 • 9:19 pm • Link

    Years ago, I took great pride in my ability to force Word 3 to replicate many page layout features.

    But even then I knew that the only output that I should be using would be to the laswerwriter printer.

    But I was thrilled that I could insert images, have text wrap around them, and even type in hidden text codes that would rotate text and set it in shades of gray across the page.

    But, to paraphrase Samuel Johnson, doing so is “like a dog’s walking on his hind legs. It is not done well; but you are surprised to find it done at all.

  6. erique
    August 8th, 2007 • 11:31 pm • Link

    What a great text! I’d love to copy this to our website for all those clients who insist that they want us to use their Word files! An email to Bevi Chagnon is in the works …

  7. August 9th, 2007 • 2:51 pm • Link

    Sometimes I am forced to use Word, and it’s really painful. And I don’t even mean for page layouts, but rather simple stuff. Because it was supposedly built for “simplifiying”, it’s annoyingly limited in what it can do (I’d say the same for another MS program, since yesteday I had to configure Outlook for my brother after years of using Thunderbird, and I nearly got lost!).

    But nothing was worse than a few years ago, when I had to design a two-page monthly newsletter in Word. The horror! The terror! I can say that in a few months I got really “good” at it, needing “only” two or three days to design it. My best guess is that, after the forst one, it would take no more than a couple hours to design it in InDesign. I wonder if I still have the files…

  8. Alan G
    August 9th, 2007 • 11:28 pm • Link

    The real frustrations with Word aren’t the things it can’t do, or even the limited things it can do. No. The things that drive people crazy are the things Word almost does.

    It almost allows placed graphics, except it messes them up and won’t keep them where you put them (if it lets you put them there in the first place).

    It almost allows you to lay out a page, except it makes its own decisions about where you may or may not put a margin, and only allows 1/8″ increments of column or margin positions.

    It almost allows you to set type, except kerning and tracking don’t exist in any usable form, justification is strictly “what you got is what you get,” and widow and orphan controls march to the beat of their own unfathomable drum.

    It almost allows you to create text, except that it randomly styles or “corrects” what you are doing when you didn’t want a style and typed exactly what you meant.

    It almost allows a client to send assets to the designer, except that embedded photographs are horribly munged, and the client’s attempts to be helpful by formatting the text invariably require hours of design time to remove extra tabs, spaces, bold, underline, centering, and random bulleted or numbered lists each with its own unique format.

    It’s cool for email, though…

  9. Dave
    August 10th, 2007 • 2:12 am • Link

    I have InDesign, Pages, and Word on my computer…

    I use Indesign for… well… design
    I use Pages for… quickly composing something (with style)
    I use Word for… opening other people’s docs!

  10. Kevin
    August 10th, 2007 • 6:59 am • Link

    Sure, Word sucks, but it could be worse. I once had to assist a magazine editor whose computer consultant convinced him that Microsoft Publisher was the industry standard….

  11. Jake
    August 10th, 2007 • 2:52 pm • Link

    Using Word (and most ms programs) is like driving an automatic; using InDesign is like driving a stick. Sometimes automatics shift when you don’t want them to, and don’t when you do. I like the control of a manual car and my InDesign so I can make it do what I want and need.

  12. Dave
    August 10th, 2007 • 7:45 pm • Link

    Using Word is like driving an automatic rusted-out RV truck that only has two gears working down steep and narrow mountain dirt road…

    You can do it… but ill-advised…

  13. Jimmy
    August 13th, 2007 • 3:18 pm • Link

    This article made me ROTFLMAO. some of the comparisons are equally hilarious.

    To add.

    At work I do the same thing as Dave. Use MSWord for opening other people’s docs.

    At. I use Open Office.

  14. Jimmy
    August 13th, 2007 • 3:20 pm • Link

    To open other people’s documents and ID for page layout.

  15. Phil Taz
    August 14th, 2007 • 10:15 pm • Link

    I use Word for opening other people’s files and for doing find/replace …. Word processing in other words, which is what it is for.
    Word and Publisher should just stop pretending to be layout apps.

  16. Sander
    August 15th, 2007 • 11:56 am • Link

    Although InDesign is clearly the better program, it still misses an easy routine to add captions to images/tables etc. and link to them in your text. Which is done quite easy in Word

  17. David Blatner
    August 15th, 2007 • 1:49 pm • Link

    Sander, you make a very good point: Word does have some features that would be wonderful to have in InDesign. But it’s sort of like the argument between ID and QuarkXPress: QX has some features I want in ID, too, but when you look at the whole of the package, ID is the clear winner. Oh well.

  18. August 15th, 2007 • 2:32 pm • Link

    URGENT
    How do i persuade my client to not use Publisher for newsletters and more?

    Thanks

  19. Dave Courtemanche
    August 15th, 2007 • 5:42 pm • Link

    I use Word to open files, strip out hyperlinks & colors for a cleaner import into ID. Surrface-good luck. I’ve found Publisher butchers, er, users are a tough lot to convince of anything because they are not designers. If they were, they wouldn’t use Publisher.

  20. David Glover
    August 16th, 2007 • 5:53 am • Link

    The worst thing about Word is its undocumented limits and tendency to corrupt. I have a client that does large contract bids, merging content from many different sources. Once those Word files get too big, they just start crashing or doing weird things like not printing pages 11 to 23. Not to mention what happens when different originators’ styles and page number settings collide! Basically Word is not suitable for “mission critical” work beyond fairly brief documents with few or no graphics.

    Incidentally, with its new GREP search features, InDesign has become my new best friend for search-and-replace.

    If I need to persuade someone to use InDesign instead of Word, I just say “Almost every magazine, book, brochure and newspaper in the world is put together with QuarkXPress or InDesign. What does that suggest to you?”

  21. Todd Lingren
    August 16th, 2007 • 12:41 pm • Link

    The word layout flow problem is related to the printer that’s installed on the machine. I formatted a 2500 page publication in word thrice (three different editions) and learned that to get to pdf, you had to make sure that the default printer installed was a post script printer. Not only that, but the *.dot you used has to be created when the PS printer is default. And you can’t ever use word for anything else on that machine while you’re doing. UGGH!

    But Word IS better
    > at search/replace functions. So I require submissions to be in word and when I want to publish them, I’ll “clean it up” in Word and then import to ID, redefining styles that I’ve already assigned in Word.
    > Macros are easier too, but I’ll admit that it may be my limitations with ID that perpetuates the bias.

  22. C Wendt
    September 19th, 2007 • 8:02 pm • Link

    I’m currently using MS Access Report for a multi-level categorized catalog. Can Indesign handle multiple levels of grouping and formatting from a MS Access or any other database?
    My current obstacle right now is I need CMYK output not RGB.
    Thanks!

  23. David Blatner
    September 19th, 2007 • 11:17 pm • Link

    InDesign can’t import from a database by itself. However, there are plug-ins that let you do this, including Teacup Software’s DataLinker. More plug-ins can be found here.

  24. Philip Ulanowsky
    October 22nd, 2007 • 8:20 pm • Link

    Thanks to all for both eloquence and humor, from one obliged to work in Word most of the time. More than a few of DTPs working in corporate proposals for the federal gov’t can hardly wait for ID/IC to get more of a foothold in this domain, and are creatively working to persuade our HDPs (holders of department pursestrings) that ID will improve their lifestyles. Meanwhile, we may as well laugh at our battles against Word’s misbehaviors; good therapy.

  25. Tim Wells
    January 25th, 2008 • 3:42 pm • Link

    I just read this. Thank you for these comments. I have a guide at work that we send out to customers. Traditionally, it has been done in Word, and I understand why: the abilities of the “designers” and the ability for anyone to work on it in the office.

    Well, being a designer that uses ID, I was extremely frustrated, and I did my best to make this document look good. But it always looks like a door mat to me.

    So, I decided a change needed to happen–both for clarity and marketing to the customer. I completely redesigned the document in ID. I don’t care if nobody else can work on it besides me. Of course, my co-workers and customers love it because it “looks professional.” What did they expect? It is professional, and Word simply is not.

    I tell people, Word (and Publisher) have their place, but it’s not for making professionally designed material.

    Thank you again.

  26. March 17th, 2008 • 9:26 pm • Link

    I just got a job that wants to just use word. (cause that what their clients what?!) I almost pulled my hair at another job when the owner proudly shown of his 36 page magazine he designed exclusivly in PHOTOSHOP!

  27. ahamed
    December 15th, 2008 • 6:42 am • Link

    dear C Wendt
    i donot understand….how to import MS Access file in indesign. please tell me…..if any plugin or ?

  28. David Blatner
    December 17th, 2008 • 3:45 pm • Link

    @ahmed: Please see my comment here.

  29. ahamed
    December 20th, 2008 • 3:32 am • Link

    mr.david
    really i need your help…
    Microsoft Access is my original file, from this database should be brought to indesign in form of telephone directory with highlights and font variations. if any changes are made on the Microsoft Access file the should automatically update the indesign files too further this should not disturb the highlight and font variations already given.

    it should maintain all justification and alignments are made files an the Microsoft Access (such as sort, static text).

    i shall be thankful if you can advice me to overcome my problem thanks.

    it is possible with xml…..? give me related tutorial link..

  30. benya
    March 12th, 2009 • 12:26 am • Link

    hi,
    I have question about TOC feature.
    I would like to know how to create contents that link to pages

  31. Nadya Miloserdova
    March 12th, 2009 • 2:14 am • Link

    Mark “Create pdf bookmarks” checkbox in Create Table of Contents dialog window.

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