The Art of the Menu
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Pamela Pfiffner explores the world of designing and producing restaurant menus.
When sitting down at a restaurant, most diners don’t think twice about the design of the menu. They want to know what the dishes are and how much they cost. A well-designed menu provides that information clearly and packages it in a graphically appropriate fashion. It communicates and entices while reflecting the personality of the restaurant. But there are a lot of, er, secret ingredients that go into that recipe. The right menu design can lead to a more enjoyable dining experience for customers and increase profits for a restaurant.
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