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Be Creative with Bullets

Ilene Strizver shows how to spice up your next list with custom bullets.

Bulleted lists play an important role in graphic communications: they give us a way to call attention to the key points in written communications so that readers can quickly and easily digest them. You can use them just about anywhere—in books, articles, brochures, annual reports, posters, marketing materials, as well as websites and other digital media. And, importantly, they come in all shapes and sizes.

When most folks (designers and nonprofessionals alike) create a bulleted list, they simply use the round default bullet that you get by typing Option/Alt+8 in most fonts. But if you apply just a little more effort and imagination, you can come up with many more creative and eye-catching bulleted list styles—from serious, sophisticated, and functional to decorative, fun, and cool. Here are some ideas to stimulate your creativity when setting bulleted lists.

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Ilene Strizver

Ilene Strizver

Ilene Strizver, founder of The Type Studio, is a typographic consultant, designer, writer, and educator specializing in all aspects of visual communication, from the aesthetic to the technical. Her book, Type Rules! The designer’s guide to professional typography, 4th edition, has received numerous accolades from the type and design community. She conducts her widely acclaimed Gourmet Typography Workshops internationally.
Ilene Strizver

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