Be Creative with Bullets
Ilene Strizver shows how to spice up your next list with custom bullets.
Bulleted lists play an important role in graphic communications: they give us a way to call attention to the key points in written communications so that readers can quickly and easily digest them. You can use them just about anywhere—in books, articles, brochures, annual reports, posters, marketing materials, as well as websites and other digital media. And, importantly, they come in all shapes and sizes.
When most folks (designers and nonprofessionals alike) create a bulleted list, they simply use the round default bullet that you get by typing Option/Alt+8 in most fonts. But if you apply just a little more effort and imagination, you can come up with many more creative and eye-catching bulleted list styles—from serious, sophisticated, and functional to decorative, fun, and cool. Here are some ideas to stimulate your creativity when setting bulleted lists.
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Can you please explain how you made the different coloured bullets in Figure 7? That’s a neat effect!
You could do it by making separate character styles for each color, and then a separate paragraph style that applied each character style. Or if that’s overkill, you could use the same style and apply each character styles as an override to the paragraphs.