Book Excerpt: Typography Essentials

Ina Saltz is the author of eight typography and design courses on LinkedIn Learning which have been viewed by over 600,000 unique users. She is the author of Typography Essentials: 100 Design Principles for Working With Type (2019). She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best eleven reference books of 2012 across all subject matter by the American Library Association. She also photographed and interviewed over 900 people with typographic tattoos for her popular 2 volume set of Body Type: Intimate Messages Etched in Flesh. For over twenty years, Ina served as the Design Director at Time Magazine (International Editions), Worth Magazine, Golf Magazine and others. She was one of the first art directors to work on a computer at Time Inc’s Teletext Project. She is a two term board member of the Type Directors Club. Ina lives in New York City with her husband. She has no pets or tattoos, but she does have favorite typefaces (Requiem, Bickham Script, and Franklin Gothic No. 2) and favorite characters (&, Q, Z, and R).