Building Catalogs

Dean Perry

This article appeared in Issue 124 of InDesign Magazine.

Learn how to create high-performing catalogs by following these best-practice tips & techniques

The job of producing catalogs frequently puts people from all levels of an organization under stress. Product managers are under pressure to collate product information, source product photographs, and update pricing. Management is strained to ensure the catalog makes money and to find spare cash to pay for production, printing, and distribution. And graphic designers and InDesign operators are put under stress to create engaging layouts, deal with corrections, and simply complete a vast amount of layout work without working nights and weekends.

Nevertheless, if you find yourself staring down a big catalog job, don’t despair! I promise there is a better way where you can produce any kind of catalog and get high-quality results without going crazy. I’ve been using InDesign for about 15 years and making catalogs for half that time. I know how much work is involved in creating a great catalog. And in this article I will show you how to make your next catalog job a success.

This article is for members only. To continue reading, please sign in, or sign up for a membership today. Thanks for supporting CreativePro!