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HTML: The Secret Sauce for Layout, Animation, and Interactivity

InDesign Magazine issue 125 coverThis article appeared in Issue 125 of InDesign Magazine.

As we publish more content across more screens and devices, HTML remains the most prevalent technology in these workflows. Learning to incorporate HTML into digital experiences opens up amazing possibilities for presenting content to your audience.

Screens surround us, and have become so commonplace that it’s easy to tune them out—not just the ubiquitous phone, but airline departure boards to ebook readers to automobile dashboards to animated photo advertisements playing in the middle of the sidewalk. More often than not, web technologies like HTML, CSS, and JavaScript are running ‘under the hood’ to bring this content to life. Let’s explore some of the ways that web technologies have grown far beyond traditional websites—and how you can add this type of content to your InDesign documents.

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Chris Converse

Chris Converse

Chris Converse has over 25 years’ experience in graphic and interactive design, with a unique focus on both design and development. Chris possesses development skills across such languages as PHP, HTML, CSS, JavaScript, jQuery and AngularJS, making his design execution optimal across various media. Chris is also a featured speaker at various industry-related conferences, including the Adobe MAX, NAB, and CreativePro Week. Watch his step-by-step courses online at LinkedIn Learning,, Skillshare, CreativeLive,, or on Amazon Video. Find more of Chris’ events at
Chris Converse

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