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This article is from December 27, 2006, and is no longer current.

InDesign CS3 Icon and Branding

6

AdobeCS3 IconsFor those of us who just live for “what’s coming next,” you might have fun peeking at Adobe’s new icon and color branding for their applications. John Nack posted a fun piece, including a color wheel of icons, perhaps as a holiday treat to us all. Apparently, gone are the butterflies and pastels. Now we’ve got a periodic table of elements! It’s a cool idea, but the color scheme is mysterious (why is InDesign magenta and Illustrator orange?) and it may take more brain work to tell what is what when more than one application is running.

David Blatner is the co-founder of the Creative Publishing Network, InDesign Magazine, CreativePro Magazine, and the author or co-author of 15 books, including Real World InDesign. His InDesign videos at LinkedIn Learning (Lynda.com) are among the most watched InDesign training in the world.
You can find more about David at 63p.com

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  • Looks like chemistry.

  • tripleman says:

    I’ve read some of the comments that people have written about the new icons and I can’t believe how emotional people are about the subject. I have both Photoshop CS3 and Acrobat 8 and their icons look reasonable in the dock. In this day and age, replacing icons with ones found on the net is ridiculously simple. Not only that, but it’s not like the demographic is unable to make their own. If you have the icons, then clearly you have the tools in your possession to make exactly what you want.

    I’m actually a big icon fan but I still don’t see what the fuss is about.

    As for Photoshop CS3 itself, MAN IT”S FAST. My love of the MacBook Pro grows by the minute.

  • Anne-Marie says:

    InDesign is magenta and Illustrator is orange because those were the dominant colors of their previous icons, would be my guess.

  • Chris says:

    I must be the only one who likes the new icons. Bloggers are saying they break key design rules, but I always found the old ones confusing. These are much clearer.

  • PJ Cassel says:

    Is there an unwritten law that states icons have to be different with each release? It would seem simple enough to put a number on one corner of the icon to indicate it’s a different version.

  • Contributor Steve Werner recently compared the new branding to the standard periodic table of the elements. He discovered several parallels:

    Br = Bridge = bromine
    Co = Contribute = cobalt
    Fm = Framemaker = fermium
    Lr (or LR) = Lightroom = lawrencium
    Pm = Pagemaker = promethium
    Pr = Presenter [I’m guessing] = praseodymium
    Rh (or RH) = RoboHelp [I’m guessing] = rhodium
    Sb = SoundBooth = antimony

    Amusing. Thank you, Steve!

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