InDesigner: AARP Magazine
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This article appeared in Issue 125 of InDesign Magazine.A publication that looks so good you’ll want to lie about your age to get it.
When your magazine has far and away the highest circulation in the country—more than 38 million subscribers—you need the right tools for the job. That’s why AARP uses InDesign, InCopy, and the vjoon K4 publishing system.
Wait, did I really just say AARP? That association for retired people? Yes, because it serves the entire 50+ population, and there are more than 108.7 million of us in the United States. And AARP is no longer an abbreviation for the “American Association of Retired Persons,” because its membership base and advocacy is now broader. It’s now simply known as the AARP, and its mission is to “empower people to choose how they live as they age.”
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