InType: Beyond Helvetica
This article appeared in Issue 73 of InDesign Magazine.
Everything you need to know about sans-serif fonts
Sweet versus savory, color versus grayscale, body versus mind… our world is made of seeming opposites that, in reality, go beautifully together. In type, the fundamental division is that of serif versus sans serif, and it’s amazing how wildly different the flavor and feel of text can be when you remove those tiny endcaps.
Today, most designers are familiar with Helvetica, Arial, and Myriad Pro because of their default status in our applications and operating systems. But those are just the tip of a powerful iceberg that can support your design—or sink it if you don’t know what you’re doing. Let’s take a look at the world of the sans-serif font and how to make it work for you.
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