Mixing Type and Graphics
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Mixing type and graphics to choose the right font for the job every time
According to the ’50s Sinatra hit, love and marriage go together like a horse and carriage. The same is true for type. The right type adds harmony to a layout—like drinking a chilled Sancerre alongside a meal of Dover sole. Yet despite this relationship, designers often struggle finding fonts that play nice with the graphics on a page. And who can blame them? Go to any type resource and you’ll be blinded by the number and variety of available choices. It’s dizzying.
To borrow another musical oldie from Lloyd Price: type’s got personality. Let’s take Helvetica as an example. True to its Swiss pedigree, Helvetica is cool, calm, and collected (Figure 1).
Figure 1: Helvetica Neue LT Std Condensed and Condensed Bold. I’ve tracked this type at –15 points and reduced the leading between lines to help pull it all together.
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