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Poll Results: Where do you use InDesign?

Hey folks, it’s time once again to review the results of a poll and launch a new one.

This past month, we asked where you typically use InDesign.

As you might expect, the number one response was Office, with a little over 43% of respondents saying they use InDesign there. Home was a close second with 38%, making me wonder two things: first, how many of you are reading this in your pajamas, and second, when Adobe and Netflix will team up to offer a combo subscription.

It surprised me to see that Coffee Shop only garnered 5.9% of the vote. Clearly, Starbucks needs to up its game. InDesigners on the go (Planes, Trains, and Automobiles) checked in with 4.9%, followed by co-working space at 4.2%, and Library (shhh!) brought up the rear at just over 3%.

Here’s a chart showing the results.


New poll: What do output from InDesign?

Our new poll asks you what kinds of output you typically create from InDesign. You can choose from PDF (both kinds), EPUB (both kinds), HTML, XML, Publish Online, and Images. Please be sure to select all that apply!

Mike Rankin

Mike Rankin

Editor in Chief of, InDesign Magazine, and Author of LinkedIn Learning courses on InDesign, Illustrator, GIMP, Inkscape, and Adobe Dimension.
Mike Rankin

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25 Comments on “Poll Results: Where do you use InDesign?

  1. Just answered “Print PDF” to the new poll question, which prompted me to bring up the following…
    Since I design for print, I am unfamiliar with how to prepare my InDesign (and Illustrator) files for optimal rendering online. Despite having queried this numerous times, I have not seen any comprehensive information on what to do. If I have a design file or design element originally made for print, what do I need to do to the file for online optimization? No matter what I try, whether converting to RGB-72dpi-JPG format (or various other settings I’ve seen suggested and tried), my graphics never look crisp online. Please Help!!!

  2. To answer your question, not only are we reading this in our pajamas, but we are working from our home offices in our pajamas!

  3. I use 200dpi as a rule and usually have great quality. HOWEVER, I wonder if particular software programmes give particularly poor quality. Eg, I use Campaign Monitor for eblasts and my graphics on that appear poorer than elsewhere.

  4. Thanks all for the online support and feedback. I suspect there is more to this than simple dpi settings and am hoping that our Mike Rankin will see this question and decide to write a step-by-step article!

    Here’s a more specific example question…
    I’ve created a logo and had business cards made. I now want to use that logo as my banner/heading image on my website and in a Constant Contact email campaign. Simply converting to RGB color mode and saving as a jpg or pdf with either 72dpi or 200dpi is still insufficient. What is it that makes graphics render crisply online?

    “Web Design in a Nutshell,” published by O’Reilly, covers file types, image size, color mode, and…anti-aliased text, which is somewhat clear in Photoshop but doesn’t translate into How To in InDesign or Illustrator.

    I’m looking for the steps to convert graphics, originally designed for print, suitable for optimal, crisp! rendering online.

    Mike, if you’re there…please help!

    • Hi Laura, I’m in the same boat—design for print originally and want to keep all my collateral in the same InDD master art file. For online images, though, I currently export a crisp PDF, open it in Photoshop, tweak the specs as needed, and save from there. I hate that extra step—seems so unnecessary—but InDesign does a poor job at exporting in other file formats I’ve found. But neither do I want to recreate everything in Illustrator. Am following for better suggestions!

      • I knew I wasn’t alone in this! Glad to see you are out there…

        When you say open in Photoshop and”tweak the specs as needed,” do you just mean converting to the appropriate px size, changing to RGB, and reducing to 72dpi – or are there more tweaks????

  5. Crispy screen PDF images depend on a number of factors:
    1. Vector v Raster. If the logo you mentioned is vector, placed in you InDesign file it will maintain its crisp appearance. If it is raster it’s quality will depend on its resolution size and scaling.
    2. Zoom. Unlike web graphics where, generally speaking, images are displayed at a consistent size pdfs can be zoomed in depending on browser/user settings. A PDF viewed at 100% shield displays at 100% will show images differently to one viewed at fit-to-screen/125%/400% etc (unless they are vector images)
    3. Monitor resolution. Low res monitors will display images poorly.
    4. Transparency flattening resolution. In you document and in the PDF export settings you can change how transparency is dealt with.
    5. PDF export settings. You can down-res the resolution of your placed images in the export settings of the PDF. This only effects raster images.

  6. I have two large monitors and my MacBook Pro at my office. Although the MacBook Pro is super portable, the large monitors are not. And although my supervisor would most likely let me work at home a good deal of the time, I don’t want the large monitors and the MacBook constantly reminding me of work in my open-concept house. The fuzzy slippers are a draw, though …

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