Redesigning a Magazine
This article appeared in Issue 106 of InDesign Magazine.
An interview with designer Pam Sparks reveals the process used to redesign InDesign magazine.
There are many reasons to undertake a redesign of a magazine or journal, and often just as many reasons not to! Like so many creative endeavors, the pain of not performing a redesign must grow until it’s greater than the pain of doing it. And that’s exactly what happened over the past year: we just couldn’t take the old layout any longer. There was nothing technically wrong with it, but… well, you know that feeling when you’ve eaten oatmeal for breakfast for ten days in a row and, with a snap, you suddenly realize you just can’t do it again?
So… we have just completed the second major redesign of InDesign Magazine in the magazine’s 14-year history, and while it was an arduous journey, we loved it—both the process and the result.
Of course, the hardest part of redesigning InDesign Magazine was knowing that you, the reader, are an InDesign professional, and that you may pick apart all our choices—from fonts to colors to column width. So we’d like to use this opportunity to share with you why we made the choices we did. And we think the best way to do that is to ask our designer directly.. . . .
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