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This article is from October 16, 2008, and is no longer current.

SoftCare Is Now Vjoon (what?!)

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InDesign users around the world who have been working with SoftCare’s K4 software will now have to get used to a new name. SoftCare has just rebranded as Vjoon (prounced “vyoon” though I kind of like “vee-jay-OON” as it sounds even more hip… espeically as they’re doing more multimedia stuff).

Not to be outdone, Woodwing has decided to rebrand as “MxYzz-zo8.” Okay, I just made that up. But still… vjoon? Were all the other domain names really taken?

David Blatner is the co-founder of the Creative Publishing Network, InDesign Magazine, CreativePro Magazine, and the author or co-author of 15 books, including Real World InDesign. His InDesign videos at LinkedIn Learning (Lynda.com) are among the most watched InDesign training in the world.
You can find more about David at 63p.com

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  • Armin Singh says:

    I totally agree with you Mr. Blatner ;-)

  • Erik Schut says:

    Hi David,

    MxYzz-zo8 is a great name, thanks for the suggestion :-)

    They must have been looking for vision.

    Imagine going to a German Kindergarten and ask any of the kids to pronounce the word ‘Vision’…

    Other than that I have no clue :-)

    Erik Schut
    WoodWing Software

  • John Fong says:

    in chinese it sounds like meatballs …

  • Mike Rankin says:

    Suggestions for improving the new name:

    1. vJoon – everyBody loves CamelCase

    2. vj00n! – with zeroes instead of the letter “o.” and an exclamation point. a la “w00t!”. Hard to see in this font.

    3. v’ joon – an apostrophe makes it funky.

    4. v j o o n – airing it out adds seriousness, no giggling allowed.

    5. vjooooooooooooooon a la Goooooooooooogle.

    6. go back to SoftCare. On second thought, no. That sounds like a brand of tissues. All right “vjoon” it is.

  • Harry Brindley says:

    Hopefully people will be able to wrap their tongues around the pronounciation of their new name else they may be referred to as “the software company previously known as SoftCare. Here’s wishing them well with where they want to take the company by its new name!

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