Typography Tips From the Pros
David Blatner asked eight type titans to disclose their dos and don’ts
There’s an old joke: “When you have two typographers, you get three opinions.” But it’s true! Everyone who cares deeply about type—both fonts and how to set them on a page—is ready to pontificate on the topic, banging a shoe against the podium if that’s what it takes to get your attention.
However, if you press them, they will all ultimately agree on one thing: no matter how many rules and regulations you read, the answer to every typography question is: “it depends…”
That said, I cornered eight of the world’s great experts on type, and prodded them with my burning questions. Their answers were fun and fascinating.
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I’ve had one of Robin’s books on my bookshelf for about 10 years now: The Non-Designer’s Design Book (second edition). I enjoy her clever and often humorous examples of how to design just about any type of deliverable. Besides being very practical and easy to follow, it’s a fun read – for designers and non-designers alike. :)
re: Needed typographic features
Hanging side heads. I wrote a script for John Berry to use for his excellent design for John Crowley’s “Little, Big”–which used hanging side heads–but InDesign should have this feature.
re: features that need to be removed
Contour text wrap.
I totally agree about side-heads, Ole!
And for anyone lurking here and reading his comments about text wrap, you can see our opinions on this old point/counterpoint article we wrote: https://creativepro.com/text-wrap-awesome-evil/