InDesignSecrets Podcast 140

Listen in your browser: InDesignSecrets-140.mp3 (18.7 MB, 33:57 minutes)

See the Show Notes for links mentioned in this episode.
Or view the transcript of this podcast.
  • All about Twitter for InDesign users:
    • Who to follow and why
    • Design-oriented Twitter lists
    • InDesign tips found in tweets
  • Keyboard Shortcut of the Week: Cmd-Y/Ctrl-Y
  • Newsbits
  • Obscure InDesign Feature of the Week: Row Separator

News and special offers from our sponsors:
>> In-Tools is owned by our friend Harbs, who helps out so many users here on the blog and in our forum. In this episode we talked about his company’s awesome Reflective Objects plug-in ($39 US), which lets designers specify¬† “align to/away from spine” for objects as well as paragraphs without having to make them anchored objects. If you’ve every had the layout of a left-facing page turn into a mess when it became a right-facing page, this plug-in is for you!

>> Rorohiko has a number of cool plug-ins for InDesign users that slash the amount of time it takes to get something done. We love their handy (and free!) plug-in called “Like Finds Like.” It lets you select an object, then tell InDesign to select all the other objects on that page or spread that share the same fill or stroke or frame type or width or … you get the idea. Check it out! Meanwhile, you can support Rorohiko by buying one of their commercial plug-ins, such as the wonderful TextExporter ($19 US) that we talked about in the last episode … it’s the ideal add-on for anyone who needs to repurpose text from their layouts. You can still go to this special URL: in the store to get a “10 pack” of TextExporter for only $109 instead of $149.

Links mentioned in this podcast:
> Anne-Marie’s Twitter & Facebook Marketing videos at
> The GraphicDesign Twitter list at Listorious
> Browse the Graphic-Designer list at Twibes
> Twitter user @Typography posts type-related info
> Blog post about 50 web designers to follow on Twitter
> Look for InDesign Tips on Twitter
> Learn more about Rufus Deuchler, Cari Jansen, and Russell Viers (new speakers at the Print & ePublishing Conference)
> Follow (or just read) @indesignsecrets on Twitter, and also our individual Twitter posts: @amarie, @dblatner, @idguy, @jmvrankin, @jamesfritz, @carijansen
> A few of our favorite Tweeple: @mninness, @lizcastro, @scottcitron, @rufusd, @mordy, @indesignmag, @indesign

4 Comments on “InDesignSecrets Podcast 140

  1. Thanks David … actually, that’s been there a while. Useful link to gather business marketing info in one place.

    In May of this year they announced they were beta testing a “Twitter Business Center” with premium services for businesses. It was reported in Inc. magazine, Wired, and Mashable (here’s their story, even had screenshots:

    Periodically I do a search to see if the service is live or not. So far, no sightings.

  2. By the way, this morning in the shower I realized I made a mistake in the podcast. (Yes, this is what I think about in the shower: “What mistakes did I make yesterday?” LOL)

    I said that the real limit of a tweet is 160 characters; but Twitter cuts that at 140 characters so people can include other people’s usernames (which have a limit of 20 characters) in retweets. That is, when you quote someone else’s tweet, the other person’s username can be included, like “RT @dblatner I love InDesign”.

    But that’s only halfway accurate. Yes the real limit is 160 characters, but the reason has nothing to do with retweeting. It’s so that the *account name of the person who is tweeting* has room to be included, which Twitter always does at the beginning of a tweet.

    So David writes a tweet “I love InDesign” which is 15 characters (including spaces), but when it appears in his Twitter feed, the tweet is actually 24 characters long, because it includes his username followed by a space:

    dblatner I love InDesign

    I got it right in my video, thank heaven … I think I got confused a bit in the podcast because character length of your tweets really does have an impact on retweeting, which David was asking about: “So when I write a tweet, I don’t have to worry about keeping it short so other people can retweet it?” I said, right, you don’t have to worry about it. But actually you do need to worry about it.

    Say that I retweet David’s tweet above oldschool style (not using the new RT button, which I hate), Twitter adds my name in front, since I’m the person tweeting. I add “RT” to indicate I’m quoting (retweeting) David. Now the tweet is 33 characters long:

    amarie RT dblatner I love InDesign

    There are two morals to this story. First, when you choose a Twitter account name, keep it short! It’ll make life easier for you and your retweeters. Second, if you want to encourage other Twitter users to retweet a message to their followers (key to leveraging the viral aspect of the medium) you should limit the tweet to 120 characters, or as close to that as possible.

  3. When I have some free time I like to search Twitter for certain words to see what the results are. If you use a program like tweetdeck (, you can setup custom fields that have live search results based on a keyword. Personally, I have one setup for InDesign and Acrobat.

    For fun I will look for people who complain about a problem or are asking a question, then I try to respond within the 140 character limit. Yes, that is my strange way of having fun.

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