InDesignSecrets Podcast 149

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Or view the transcript of this podcast.
  • InDesignSecrets News
  • Laying out book covers (spine, covers, flaps): tips and scripts
  • Obscure InDesign Feature of the Week: Change Bars
  • Quizzler winner and answer!

9 Comments on “InDesignSecrets Podcast 149

  1. I bet it stands for something in French :)

    (Rather than using an English-based acronym like the rest of the world, the French translate the original phrase and abbreviate that. I wonder what “radar” and “laser” are in French.)

  2. ISO speed? Yes, it is absolutely from the International Organization for Standardization (ISO). Jongware is correct that ISO is just like SI (International System [of Units]) and UTC (Coordinated Universal Time) in that the acronym is from the French rather than the English.

    Specifically it usually refers to ISO 5800:1987 (Photography ? Colour negative films for still photography ? Determination of ISO speed), though there are some other applicable standards.

    You probably know that photographers used to measure film speed with the ASA number, which stood for that American Standards Association (which became ANSI in 1969).

    It’s awfully weird that photographers seemed to think it was OK to suggest ASA, ANSI, ISO, etc. just had one standard that could be relevant to them. I kind of cringe inside any time anyone says “What’s the ISO of that?” because of course they mean “What’s the sensitivity of that as measured by ISO 5800?” and it seems so strange that if you’re going to drop some words, you would drop the meaningful one and keep the one that indicates the provenance. But the ship has pretty much sailed and so I cringe a lot.

    It’s also a bit loopy since while ASA and ISO give different ways to measure sensitivity, but they are almost entirely functionally equivalent, and in common parlance they are used interchangably. It is a rare photographer indeed who can tell you the difference, or why it matters to them. A few more cinematographers can, because they have a much closer relationship to the photochemical systems and to how the lab will process their film. In fact, cinematographers will often “rate” a given film at a different ISO speed than the film manufacturer does, as a function of how they are using it (camera, lenses, lighting). I guess that’s properly the Exposure Index (EI), but you’ll often see it as ASA or ISO.

  3. @John: Sorry you’re cringing so much! But thank you for the information. Very interesting. Yes, I think I recall seeing ASA ratings on my old 110 camera… oh, how I loved those funny little 110 cartridges. Kind of like those old 72 rpm records.

  4. Thanks for the postcast but I gotta say, you guys are pimpin’ more on the podcast then producing actual content. I know you have to make a living but what’s the point if the content is weak. If it’s lack of content and time, then produce it less often but with greater value. I’m sure people would understand and continue subscribing. You may not even care what I think but it’s just an observation. You guys have a lot to offer and someone’s gotta keep you honest. LOL!

    I’m still a fan, just speaking out loud. ;-)


  5. @Erick, yes, we definitely value what you think and I appreciate you giving us the feedback. Okay, we’ll work harder at getting more “how to” and helpful resources in there.

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