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Why Fonts Matter

Why Fonts Matter: Going deep into human perception and psychology to explore the impact of our font choices.

indesign magazine issue 87 font management
This article appeared in Issue 87 of InDesign Magazine.

Editor’s Note: Fonts aren’t people, but they sure do have personalities. And voices. They speak to us in ways that can enhance or undermine the meaning of our text. Understanding what messages your font choices are sending is an essential step in achieving great typography. The following article is comprised of excerpts from Why Fonts Matter, by Sarah Hyndman. It explains the psychological effects of fonts on the reader, for the purpose of helping you use type more effectively.

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